Marketing Improvement Services

The purpose of marketing is to increase sales opportunities and improve revenue. The Executive Business Advisers marketing improvement programs help you identify market drivers, increase lead generation, drive new customer growth and improve market share while reducing your overall marketing costs.

Programs:

Marketing Improvement Fast Track Program

Marketing Best Practices Review

Marketing Strategy Development

Lead Generation Strategy Development

Tradeshow Strategy Development

Marketing Team Training

Marketing Workshops


Marketing Improvement Fast Track Program

The Marketing Improvement Fast Track Program goes far beyond the normal marketing assessment and evaluation.

We perform a comprehensive review and analysis of your entire marketing area and provide detailed recommendations and action plans on what you need to do differently to exceed your marketing goals and take your marketing ROI to the next level.

The following is a high level description of our program.

Step 1: Pre-Discovery Meeting
We will hold a pre-discovery conference call to discuss and review the Marketing Improvement Fast Track Program process. We also talk about your business, people, goals, challenges, current marketing issues and market gaps. We will submit to you a detailed marketing improvement best practices questionnaire and answer sheet covering over 30 marketing improvement best practice topics.

Step 2: Assessment Development
When the questionnaire answer sheet has been delivered back to our firm, we will review and analyze all marketing improvement best practice responses. We will review and evaluate all aspects of your marketing department in great detail, including your marketing processes, strategy, collateral, competition, and much more. We conduct staff interviews and evaluate your marketing processes against the best practices of successful growth companies. We will hold follow-up meetings to review our preliminary results.

Step 3: Recommendations and Action Plan
We will meet with your management team to work on follow-up questions and final analysis details. We then deliver a comprehensive marketing improvement evaluation with detailed recommendations and action plans for exceeding your marketing goals. We also hold an onsite workshop to train your team on the techniques for successful implementation of the marketing improvement solutions.

Step 4: Support and Coaching
We provide unlimited executive team phone and email management consulting and business coaching for 30, 60 or 90 days.


Marketing Best Practices Review

We perform an assessment and evaluation of over 30 marketing best practices and provide detailed recommendations and action plans on what you need to do differently to exceed your marketing goals.

Step 1: Pre-Discovery Meeting
We will hold a pre-discovery conference call to discuss the Marketing Best Practices Review process. We will submit to you a detailed marketing review questionnaire and answer sheet covering over 30 marketing best practice topics.

Step 2: Review Development
When the questionnaire answer sheet has been delivered back to our firm, we will review and analyze all marketing best practice responses. A conference call may be required to discuss questions that we may have on your responses. From our discussions and analysis we will develop a comprehensive recommendations and action plan report focused on quickly improving your marketing performance.

Step 3: Recommendations and Action Plan
We will hold a 2 hour meeting or conference call to discuss our preliminary marketing best practices review findings, recommendations and action plan. We will then submit a comprehensive final report in writing to you covering our marketing best practices review findings, recommendations and actions plans.

Step 4: Support and Coaching
We provide unlimited executive team phone and email management consulting and business coaching for 30, 60 or 90 days.


Marketing Strategy Development

Quickly develop a strategy to improve marketing ROI.

The Marketing Strategy Development program focuses on strategy development and implementation which will improve your marketing return on investment. We show you how to turn your marketing department into a profit center.

Phase 1: Pre-Meeting Current Marketing Assessment
Through our best practices databases, we complete a detailed marketing analysis of your business and measure you against your industry competitors. Then we scorecard your marketing and strategy process. With this detailed background, we then understand better your marketing success potential and use this information as a foundation for the marketing strategy development.

Phase 2: On-Site Marketing Strategy Development
Through a tactical 2-day one-on-one client workshop, we walk your marketing management team through an interactive discussion on their current business position and then hold an exploratory strategy session on where they want and need to go. Using the Value Forward marketing methodology, we systematically help them build specific goal objectives, calculate corporate asset requirements, and determine employee staffing needs and plan timelines needed to layout their marketing strategy.

Phase 3: Marketing Strategy Report
Once your on-site marketing strategy session is completed, we regroup with all the data, client objectives, and assumptions collected during the engagement and then write-up your marketing strategy.

Phase 4: Support and Coaching
We provide unlimited executive team phone and email management consulting and business coaching for 30, 60 or 90 days.


Lead Generation Strategy Development

Quickly develop a strategy that will generate qualified leads.

The Lead Generation Strategy Development program focuses on strategy development and implementation which quickly creates more qualified marketing leads than your sales team can handle while reducing your marketing costs at the same time.

(1) We teach you specific techniques and methods on how to reduce your marketing costs and simultaneously increase sales lead generation. (2) We help you develop your lead generation strategy and implementation plan. (3) We perform a follow-up review and evaluation. (4) We provide unlimited executive team phone and email mentoring for 60 days.


Tradeshow Strategy Development

Quickly develop a strategy that will drive tradeshow ROI.

The Tradeshow Strategy Development program focuses on strategy development and implementation which will drive tradeshow traffic, increase qualified leads, close more sales and improve tradeshow return on investment.

(1) We teach you specific techniques and methods to maximize tradeshow success. (2) We help you develop your tradeshow strategy and implementation plan. (3) We perform a follow-up review and evaluation. (4) We provide unlimited executive team phone and email mentoring for 60 days.


Marketing Team Training

Build a marketing team of top performers and producers.

The Marketing Team Training and Mentoring program provides professional development workshops turning average performers into TOP PERFORMERS. This program contains over 30 workshops covering critical sales, leadership, strategy, marketing and general professional development topics.

* 1 Day Onsite Seminar (4 workshops)
* 2 Day Onsite Seminar (8 workshops)
* 2 Hour Teleseminar Workshops (1, 3, 6, 12 pack options)
* 30 days unlimited email mentoring for each seminar / workshop


Marketing Workshops

Strategic Marketing - How To Build a Competitive Advantage

How To Develop a Marketing Plan That Gets Accepted By Management Every Time

How To Develop a Reseller Channel or Vendor Partner Program

Tradeshows - Successful Sales and Marketing Techniques

How To Generate Leads for Your Sales Team