Marketing Strategy and Planning

Does your web site turn unique visitors into prospects? Is your trade show expenditure generating a return on investment that you can measure? Have you spent large sums of money on brochures that nobody reads? Does your sales team get qualified leads every month that they sell?

Marketing tactics must be linked to corporate strategy and sales to produce revenue.

Companies often sound the same, act the same, and are perceived to be the same as their competition. As a result, they pull their business value behind them causing their revenue capture process to be reactive . . . not proactive.

Through our Value Forward Approach and methodology, we provide our clients with custom designed marketing best practice programs that are tactically implemented and designed to increase revenue.

Value To Your Business

* Improved marketing return on investment
* Improved tradeshow return on investment

* Reduction in marketing costs
* Turning the marketing department into a profit center
* Increased inbound lead generation
* Improved customer conversion ratio
* Differentiate yourself from competitors
* Building a marketing team of top performers

Marketing Offerings

Marketing Success Scorecard
The Marketing Success Scorecard is a business tool designed to help you evaluate your company's marketing performance. The scorecard covers over 30 key performance indicators which are compared and scored against industry best practices. After our analysis we deliver a final scorecard report and recommendations for marketing performance improvement.

Marketing Success Assessment and Action Plan
The Marketing Success Assessment and Action Plan is a comprehensive analysis of your marketing strategy and processes.

(1) We meet with your marketing management team to better understand your business, people, goals and challenges. (2) We evaluate your marketing processes, brochures, collateral, website, etc. from the customers point of view. (3) We evaluate your marketing against the best practices of successful growth companies. (4) We deliver a comprehensive marketing evaluation with strategic and tactical recommendations and action plans for exceeding your marketing goals. (5) We train your team on the techniques for successful implementation. (6) We provide unlimited executive team phone and email mentoring for 90 days.

Marketing Strategy Development
The Marketing Strategy Development program focuses on strategy development and implementation which will improve your marketing return on investment. We show you how to turn your marketing department into a profit center. (1) We teach you specific techniques and methods for creating a highly effective marketing strategy. (2) We help you develop your marketing strategy and implementation plan. (3) We perform a follow-up review and evaluation. (4) We provide unlimited executive team phone and email mentoring for 60 days.

Lead Generation Strategy Development
The Lead Generation Strategy Development program focuses on strategy development and implementation which quickly creates more qualified marketing leads than your sales team can handle while reducing your marketing costs at the same time. (1) We teach you specific techniques and methods on how to reduce your marketing costs and simultaneously increase sales lead generation. (2) We help you develop your lead generation strategy and implementation plan. (3) We perform a follow-up review and evaluation. (4) We provide unlimited executive team phone and email mentoring for 60 days.

Tradeshow Strategy Development
The Tradeshow Strategy Development program focuses on strategy development and implementation which will drive tradeshow traffic, increase qualified leads, close more sales and improve tradeshow return on investment. (1) We teach you specific techniques and methods to maximize tradeshow success. (2) We help you develop your tradeshow strategy and implementation plan. (3) We perform a follow-up review and evaluation. (4) We provide unlimited executive team phone and email mentoring for 60 days.

Marketing Team Training and Mentoring
The Marketing Team Training and Mentoring program provides professional development workshops turning average performers into TOP PERFORMERS. This program contains over 30 workshops covering critical sales, leadership, strategy, marketing and general professional development topics.

Program includes:
* 1 Day Onsite Seminar (4 workshops)
* 2 Day Onsite Seminar (8 workshops)
* 2 Hour Teleseminar Workshops (1, 3, 6, 12 pack options)
* 30 days unlimited email mentoring for each seminar / workshop