Marketing Improvement
Services
The purpose of marketing is to increase sales opportunities
and improve revenue. The Executive Business Advisers
marketing improvement programs help you identify market
drivers, increase lead generation, drive new customer
growth and improve market share while reducing your
overall marketing costs.
Programs:
Marketing Improvement Fast Track Program
Marketing Best Practices Review
Marketing Strategy Development
Lead Generation Strategy Development
Tradeshow Strategy Development
Marketing Team Training
Marketing Workshops
Marketing Improvement
Fast Track Program
The Marketing Improvement Fast Track Program goes far
beyond the normal marketing assessment and evaluation.
We perform a comprehensive review and analysis of your
entire marketing area and provide detailed recommendations
and action plans on what you need to do differently
to exceed your marketing goals and take your marketing
ROI to the next level.
The following is a high level description of our program.
Step 1: Pre-Discovery Meeting
We will hold a pre-discovery conference call to discuss
and review the Marketing Improvement Fast Track Program
process. We also talk about your business, people, goals,
challenges, current marketing issues and market gaps.
We will submit to you a detailed marketing improvement
best practices questionnaire and answer sheet covering
over 30 marketing improvement best practice topics.
Step 2: Assessment Development
When the questionnaire answer sheet has been delivered
back to our firm, we will review and analyze all marketing
improvement best practice responses. We will review
and evaluate all aspects of your marketing department
in great detail, including your marketing processes,
strategy, collateral, competition, and much more. We
conduct staff interviews and evaluate your marketing
processes against the best practices of successful growth
companies. We will hold follow-up meetings to review
our preliminary results.
Step 3: Recommendations and Action Plan
We will meet with your management team to work on follow-up
questions and final analysis details. We then deliver
a comprehensive marketing improvement evaluation with
detailed recommendations and action plans for exceeding
your marketing goals. We also hold an onsite workshop
to train your team on the techniques for successful
implementation of the marketing improvement solutions.
Step 4: Support and Coaching
We provide unlimited executive team phone and email
management consulting and business coaching for 30,
60 or 90 days.
Marketing Best
Practices Review
We perform an assessment and evaluation of over 30 marketing
best practices and provide detailed recommendations
and action plans on what you need to do differently
to exceed your marketing goals.
Step 1: Pre-Discovery Meeting
We will hold a pre-discovery conference call to discuss
the Marketing Best Practices Review process. We will
submit to you a detailed marketing review questionnaire
and answer sheet covering over 30 marketing best practice
topics.
Step 2: Review Development
When the questionnaire answer sheet has been delivered
back to our firm, we will review and analyze all marketing
best practice responses. A conference call may be required
to discuss questions that we may have on your responses.
From our discussions and analysis we will develop a
comprehensive recommendations and action plan report
focused on quickly improving your marketing performance.
Step 3: Recommendations and Action Plan
We will hold a 2 hour meeting or conference call to
discuss our preliminary marketing best practices review
findings, recommendations and action plan. We will then
submit a comprehensive final report in writing to you
covering our marketing best practices review findings,
recommendations and actions plans.
Step 4: Support and Coaching
We provide unlimited executive team phone and email
management consulting and business coaching for 30,
60 or 90 days.
Marketing Strategy
Development
Quickly develop a strategy to improve marketing ROI.
The Marketing Strategy Development program focuses on
strategy development and implementation which will improve
your marketing return on investment. We show you how
to turn your marketing department into a profit center.
Phase 1: Pre-Meeting Current Marketing Assessment
Through our best practices databases, we complete a
detailed marketing analysis of your business and measure
you against your industry competitors. Then we scorecard
your marketing and strategy process. With this detailed
background, we then understand better your marketing
success potential and use this information as a foundation
for the marketing strategy development.
Phase 2: On-Site Marketing Strategy Development
Through a tactical 2-day one-on-one client workshop,
we walk your marketing management team through an interactive
discussion on their current business position and then
hold an exploratory strategy session on where they want
and need to go. Using the Value Forward marketing methodology,
we systematically help them build specific goal objectives,
calculate corporate asset requirements, and determine
employee staffing needs and plan timelines needed to
layout their marketing strategy.
Phase 3: Marketing Strategy Report
Once your on-site marketing strategy session is completed,
we regroup with all the data, client objectives, and
assumptions collected during the engagement and then
write-up your marketing strategy.
Phase 4: Support and Coaching
We provide unlimited executive team phone and email
management consulting and business coaching for 30,
60 or 90 days.
Lead Generation
Strategy Development
Quickly develop a strategy that will generate qualified
leads.
The Lead Generation Strategy Development program focuses
on strategy development and implementation which quickly
creates more qualified marketing leads than your sales
team can handle while reducing your marketing costs
at the same time.
(1) We teach you specific techniques and methods on
how to reduce your marketing costs and simultaneously
increase sales lead generation. (2) We help you develop
your lead generation strategy and implementation plan.
(3) We perform a follow-up review and evaluation. (4)
We provide unlimited executive team phone and email
mentoring for 60 days.
Tradeshow Strategy
Development
Quickly develop a strategy that will drive tradeshow
ROI.
The Tradeshow Strategy Development program focuses on
strategy development and implementation which will drive
tradeshow traffic, increase qualified leads, close more
sales and improve tradeshow return on investment.
(1) We teach you specific techniques and methods to
maximize tradeshow success. (2) We help you develop
your tradeshow strategy and implementation plan. (3)
We perform a follow-up review and evaluation. (4) We
provide unlimited executive team phone and email mentoring
for 60 days.
Marketing Team
Training
Build a marketing team of top performers and producers.
The Marketing Team Training and Mentoring program provides
professional development workshops turning average performers
into TOP PERFORMERS. This program contains over 30 workshops
covering critical sales, leadership, strategy, marketing
and general professional development topics.
* 1 Day Onsite Seminar (4 workshops)
* 2 Day Onsite Seminar (8 workshops)
* 2 Hour Teleseminar Workshops (1, 3, 6, 12 pack options)
* 30 days unlimited email mentoring for each seminar
/ workshop
Marketing
Workshops
Strategic
Marketing - How To Build a Competitive Advantage
How
To Develop a Marketing Plan That Gets Accepted By Management
Every Time
How
To Develop a Reseller Channel or Vendor Partner Program
Tradeshows
- Successful Sales and Marketing Techniques
How
To Generate Leads for Your Sales Team
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